If you follow the Twitter account for SQL PASS, you probably noticed that they are actively promoting individual Summit 2015 speakers. I think this is a fantastic marketing strategy not only for the individual speakers but also for the Summit itself.
I’m currently involved with organizing a SQL Saturday event (SQL Saturday #403 – Louisville). With these events, I am always on the lookout for ways to make our event even better. When I saw PASS doing this type of marketing, I knew that we had to do it for our event.